Caffè Barbera Launches a New Artistic and Communication Project with Local Artists

Naples, January 05, 2026 – Caffè Barbera proudly announces a new collaboration with two artists from the Campania region, giving life to a project that brings together art, identity, and production. The initiative was conceived with the aim of creating genuine communicative and artistic zones within the company’s production spaces, transforming them into a visual narrative capable of engaging with the brand’s history and its vision for the future.

The new graphic project stems from the need to refresh and modernize Caffè Barbera’s visual identity by adopting a contemporary, vibrant, and bold language. For this reason, the company chose to involve Luca Zeus40 Caputo, an artist whose intervention has transformed the internal surfaces into an immersive and narrative experience.

The artworks created act as a bridge between heritage and innovation, reinterpreting the history of Caffè Barbera through a modern, dynamic, and creative perspective.

The Vertical Wall: The Value of Teamwork
In the vertical section, the artist revisits the historic Barbera logo (the “Maghetto”) in a modern and abstract key, developing the theme of teamwork. Vibrant color flows, inspired by the three main colors of the artwork, symbolically represent the people within the company converging toward a single point.
The sum of the colors generates black, a symbol of the shared goal and the corporate color of Caffè Barbera, expressing unity, identity, and a common vision.

The Horizontal Wall: Evolution and Continuity
The second intervention, developed in the horizontal production area, tells the story of the company’s evolution over time. Chromatic flows visually depict its historical journey, while the number “1870,” initially presented in a classic font, breaks down into pixels to evoke the concepts of digitalization and adaptation to modern times.
In the background, the company’s DNA emerges, transforming while preserving its core values. The Barbera logo appears in a more subtle way, perfectly integrated into the composition, protecting and reinforcing the brand’s identity.

With this project, Caffè Barbera reaffirms its commitment to enhancing local talent from the Campania region in Italy, demonstrating how art and industry can engage in an authentic and innovative dialogue, transforming production spaces into places of culture, vision, and storytelling.